I'm an experienced & energetic comedy/performance Director.
My debut feature as Writer-Director was distributed by Soda Pictures/Thunderbird, and purchased by Sky Movies.
I've directed over 30 music videos racking up in excess of 70 million YouTube hits, and shot commercials for brands including Xbox, EA Sports, BBC Sounds & Hotels.com.
I'm a performance director in love with interesting characters. I've worked with a broad spectrum; from kids to grannies & celebrated actors.
My passion is comedy - sunburst zany to deathly dark - and I've worked extensively with music, dialogue & fight/action sequences.
My films are stylised & cinematic, drawing on my commercial photography background.
‘THE SANDWICH’ // long-listed in the HUMOUR category of 1.4 Awards.
My work has featured in SHOTS, screened at BUG & Straight8.
PRODUCTIONS
NUTS.COM ‘We Snack to You’ campaign
Agency: Marketing Architects
Prod Co: Sinners & Saints LA
HOMECENTRE ‘Frustrated Furniture’
Agency: Leo Burnett
Prod Co: Prodigious
‘The 66 Year Old Intern’
Documentary
EA SPORTS x JERMAINE JENAS ‘Parental Controls’
Agency: 160over90
Prod Co: KODE
BBC SOUNDS ‘We’ve got Sounds for That’
Agency: BBC Creative
Prod Co: KODE
‘THE SANDWICH’
short film
AMAZON ‘Enriches My Life’ campaign
Agency: FivebyFive Global
Prod Co: KODE
LG ‘Family Birthday Party’ / ‘Enjoy the Game’
Agency: HsAD MEA LLC
Prod Co: Montage
PowerWash Simulator ‘Infomercial’
Agency: Square Enix
Prod co: Square Enix
Simply Business ‘The Best Names in Business’
Agency: Truant London
Prod Co: KODE media
Apartment List ‘Put That on my List’
Agency: House of Greenland
Prod Co: House of Greenland
Febreze ‘40 Days/Straight Talk’
Agency: Grey Townhouse
Prod Co: The Gang Films
Dell ‘9am Mayhem/Give Kerry a Break’
Agency: Metia
Prod Co: Dojo Films
Xbox ‘The Quick Game Inn’ campaign
‘Launch film/Get Real/Resume Battle/Game Crawl’
Agency: Assembly/Edelman
Prod Co: Fresh Film
Suzuki ‘Back on the Road’ campaign
‘Paul/Swara’
(shot during Covid lockdown)
Agency: Iris
Prod Co: Pops @ Iris
Pizza Hut campaign
‘Mega Cheese Box/Wishing Well/Arcade’
Agency: M&C Saatchi UAE
Prod Co: Deja Vu
Etihad Airlines campaign
‘Messy Room/Family Trip/Twins/New Car’
Agency: MullenLowe London
Prod Co: Fresh Film
Royal Caribbean x The Masked Singer
Agency: Truant
Prod Co: Truant
Pizza Hut ‘Big Box’
Agency: M&C Saatchi UAE
Prod Co: Deja Vu
MTC ‘Hot Cruise’
Prod Co: Partizan Production
Etisalat 'Smiles'
Agency: Caviar Creative
Client: Etisalat
Prod Co: Deja Vu
'1984' Art Film Installation
Client: Malice Presents...
Prod Co: Rumble
Hotels.com campaign
Agency: Crispin Porter & Bogusky
'Leisure/Business' Directors: Jonnie Malachi & Mark Denton
'Dancefloor/Phony Voice/Notification' Director: Jonnie Malachi
KitKat 'Break Claus'
Director: Jonnie Malachi
Agency: JWT
Paddy Power
2nd Unit Director: Jonnie Malachi
Agency: Lucky Generals
Prod Co: Smuggler
V.I.Poo
Director: Jonnie Malachi
Agency: Tag Worldwide
Prod Co: Another Film Company
Maltesers 'Look on the light side of disability'
Behind the Scenes Film Director & Photographer: Jonnie Malachi
Agency: AMV BBDO
Prod Co: Biscuit Filmworks
'BREAKDOWN' feature film
Writer/Director: Jonnie Malachi
Distributor (UK): Soda Pictures
Distributor (US): MTI Home Video
Kwabs 'The Wilhelm Scream'
Director: Jonnie Malachi
Prod Co: Jumba
Label: 333 Management
Scouting for Girls 'Love How it Hurts'
Director: Jonnie Malachi
Prod Co: Park Village
Label: Sony Music
Crookers feat. Kardinal Offishall 'Put Your Hands on Me'
Director: Jonnie Malachi
Prod Co: Between the Eyes
Label: Southern Fried Records
Platnum 'Signals'
Director: Jonnie Malachi
Prod Co: Stamp
Label: AATW/Universal Records
JC feat Fake Rapper 'Belly'
Director: Jonnie Malachi
Prod Co: Between the Eyes
Label: EMI
Chris Moyles 'Never Gonna Snow'
Director: Jonnie Malachi
Prod Co: Between the Eyes
Label: Sony BMG
Platnum 'Love Shy'
Director: Jonnie Malachi
Prod Co: Between the Eyes
Label: Ministry of Sound
K.I.G 'Head Shoulders Kneez and Toez'
Director: Jonnie Malachi
Prod Co: Between the Eyes
Label: Universal Records
Aggro Santos 'Culo'
Director: Jonnie Malachi
Prod Co: Between the Eyes
Label: AATW/Universal Records
Platnum feat H2O 'Whats it Gonna be'
Director: Jonnie Malachi
Prod Co: Between the Eyes
Label: Ministry of Sound
Fragma 'Tocas Miracle 2008'
Director: Jonnie Malachi
Prod Co: Between the Eyes
Label: EMI/Positiva
Andy Abraham 'Soul Man TVC'
Director: Jonnie Malachi
Prod Co: Therapy Films
Label: Sony BMG
Jukey feat Sway 'The Way we Go'
Director: Jonnie Malachi
Prod Co: Therapy Films
Marie Miller 'No Ordinary Girl'
Director: Jonnie Malachi
Prod Co: Therapy Films
Label: Small Dog Records
Upper Street 'The One'
Director: Jonnie Malachi
Prod Co: Cops and Robbers
SE:SA 'Like this, Like that'
Director: Jonnie Malachi
Prod Co: Cops and Robbers
Label: Peppermint Jam
Jamesy P 'Nookie'
Director: Jonnie Malachi
Prod Co: Cops and Robbers
Label: Ministry of Sound
Marie Miller 'Fast Lane'
Director: Jonnie Malachi
Prod Co: Cops and Robbers
Label: Small Dog Records
DJ Deekline feat Darrison 'Touch Your Toes'
Director: Jonnie Malachi
Prod Co: Cops and Robbers
Label: Southern Fried Records
Natalia 'Bust It'
Director: Jonnie Malachi
Prod Co: Cops and Robbers
Sideways Glance 'Can't Deny (that I tried)'
Director: Jonnie Malachi
Prod Co: Jumba